Ever wondered what your emoji say about you? Or how different nationality use emoji differently, from the United States to France to Turkey? Can you guess what nationality leads the world in use of the beer emoji? And what type of emoji is used by French speakers four times more than any other language?
We’ve analyzed more than 1bn pieces of data to create the definitive assessment of how you use emoji – and what it says about you.
Here’s what we discovered:
- Canadians score highest for the poop emoji compared to other countries/regions
- Canadians also score highest in emoji categories you might typically think of as ‘all-American’ (money, raunchy, violent, sports)
- The French use four times as many heart emoji than other languages, and it’s the only language for which a ‘smiley’ is not #1
- Arabic speakers use flowers and plants emoji 4X more than average
- Russian speakers are the biggest romantics, using three times as much romance-themed emoji than the average
- Australia is the land of vices and indulgence according to the emoji data, using double the average amount of alcohol-themed emoji, 65% more drug emoji than average and leading for both junk food and holiday emoji
- Judging by their use of emoji, Americans are the most LGBT, using these emojis more than others
- Americans also lead for a random assortment of emoji & categories, including skulls, birthday cake, fire, tech, meat and female-oriented emoji
We tapped into the SwiftKey Cloud vaults and analyzed more than a billion emoji used by speakers of 16 languages around the world to learn how people around the world use our favorite little icons in SwiftKey’s first emoji report.
The graph below shows you which emoji are overall most popular – you’ll be pleased to see ‘happy faces’ win over ‘sad faces’. Hearts, hand gestures and romance round out the top 5, followed by a range of categories that account for less than 2% of all emoji each.
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While there are different ways to interpret emoji meanings, there were a few… interesting trends we noticed related to “particular” fruits, vegetables an an assortment of other emoji, as characterized in the following graph. We also discovered that – ahem – Canadians are twice as raunchy as all other languages according to their emoji usage.
SwiftKey Keyboard apps upgrade your keyboard, replacing your on-screen keyboard with one that adapts to the way you type. The findings come from an analysis of aggregate SwiftKey Cloud data, an opt-in service offering backup and sync of your language insights, which we occasionally analyze for pertinent trends, as well as to make sure SwiftKey’s predictions are as accurate as possible. You can learn more about SwiftKey Cloud here.
Update: It seems you love emoji data science as much as we do as this report has become a huge hit! So far the SwiftKey emoji report has been covered by the likes of the Guardian, Mail Online, Mashable, Time.com, The Atlantic, Bustle and more…