Last week’s Latin American emoji rundown only covered Spanish-speaking countries/regions, and we don’t want you to think we forgot about Brazil! We analyzed the data in our first Emoji Report to compare Brazil’s emoji usage with the rest of the world.
Portuguese (Brazil) leads the world in use of these emoji categories:
- Cats (especially the cartoon cat heart-eye version) – nearly 5x the average
- Religious (praying hands , church , etc.)- more than 2x the average
- Music (the ‘three music notes’ is Brazil’s favorite) – more than 2x the average
- Moons (particularly the black moon ) – almost 3x the average
Conversely – although perhaps unsurprisingly – Portuguese (Brazil) use cold weather emoji like the least of any of the countries/regions we analyzed. We have to say: we’re jealous of Brazil’s warm climate!
We also collected stats on Brazil’s top 10 most popular emoji:
We chatted with Brazilian SwiftKey intern Luiz to get some local insights into this data, and he explained why Brazilians might use those cartoon cats so much more than anyone else: “When you call someone a ‘cat’ in Brazil, it means they are hot, cute, or beautiful. When you use the cat with two heart eyes it means you like the person you’re sending the emoji to – or just think they look great!”
If you haven’t already, give SwiftKey a try:
Do you live in Brazil and have anything to say about these conclusions? Do you love cat emoji? What are your favorite emoji? Join in on the discussion on Twitter!