But we’re not resting on our laurels. We’re often asked: “What’s the biggest challenge you face as a business?” Competition? Growing too fast? Financing? You’d be surprised, but it’s none of the above.
The answer is complacency. It’s people accepting the hand they’re dealt. It’s failing to challenge the status quo. We know very well that typing on many smartphones and tablets isn’t good enough. People tell us it sucks, but most of them don’t think to demand better.
That’s why it was great at I/O yesterday to see a commitment from Google to take the typing experience on Android seriously. From version 4.1 (Jelly Bean), the stock keyboard will try to predict a user’s next word as they type.
This is good news for users. In a recent survey that we ran with over 17,000 smartphone owners, the stock Android typing experience was rated at only 5.9 out of 10, compared to 7.4 on iOS or 8.8 with SwiftKey.
It’s also good news for us. Google’s commitment supports the vision we had two years ago when we launched the world’s first keyboard that learns from you to predict your next word. Since then, we’ve been working flat out to assemble a cluster of other incredible innovations that, when bundled together, create the world’s easiest, most accurate and most powerful way to type on a touchscreen.
Watch this space, SwiftKey is only just getting started.Joe Braidwood is SwiftKey’s Chief Marketing Officer.