We revealed some exciting news earlier today about a major update to SwiftKey Keyboard with many new features, most of which were a direct result of your feedback. A big part of this news is that the app is now free to download for all Google Play users. We want to take a moment to give you a bit more information and explain some of the thinking behind this change.
We’ve come an incredibly long way these past six years, from two university friends with an ambitious idea, to becoming the global best-selling app on Google Play the past two years running. We founded SwiftKey to make it easier for everyone to create and communicate on their mobile devices, and as a company we’re working hard to reach that goal.
This is why we’ve made SwiftKey free. We believe this change is the best way to achieve our global vision, as we can now reach many more people around the world without price as a barrier. That said, we want to reassure you that the SwiftKey features you have come to know and love will remain yours. If you’ve previously bought SwiftKey, we also hope you’ll enjoy the Premier Pack of 10 premium themes we’re offering you for free to say thanks for your support.
As SwiftKey users, you have played an enormous part in our journey. We would not be where we are today without each of you believing in our vision and often evangelizing on our behalf. We can’t wait to take you with us as we enter this next phase as a company.
As a final note, we’ll be running a Reddit AMA to discuss the new SwiftKey Keyboard (and anything else you might want to bring up) in the near future. We’ll announce specific time and date details in the days ahead, and really hope you’ll take part.
Thank you, again, for your continued support,
Jon Reynolds & Ben Medlock